|
Marketing
and promoting your book...
Every book requires promotion, but there
are lots of ways to go about it. At one time, there was only the
traditional method, usually involving a large marketing budget along with a
time-consuming lecture and book-signing tour.
Radio and television interviews might also be part of the package. Today,
writers can use the power of the internet to market books in ways never heard of
before for a lot less money. And by
combining some of the strategies of traditional book promotion with strategies
that work on the internet, authors can get their books out of the closet and
into the hands of the reading public.
Successful promotion takes experience and
a lot of work. It almost always begins with a press release. This
document should be carefully crafted to attract attention and intrigue the
reader. For more information on everything about e-publishing including
how to write a press release, download our free e-book, How
to Make Online Publishing Work for You.
Llumina Press publishes your book in order
to sell it, and although we can't do all the work for you, we can make your job
a lot easier. Choose either of our marketing packages to get a jump-start
on selling your book to booksellers, libraries, and individuals.
SPECIAL PROMOTION PACKAGE: $629*
Includes:
Twenty-four copies of your book
Initial Press Release
Revised Press Release
Sell Sheet
Listing in Llumina's e-Writer
Magazine
Here's the process:
-
Our professional writers craft your
initial Press Release
-
You submit the initial PR to reviewers
online and off
-
You send copies of the book and PR to the
reviewers who want to read it.
-
Once the reviews come back we excerpt
the best parts and incorporate them into your revised Press Release
-
The revised PR can now be sent to
booksellers who may be interested in ordering the book, and to newspaper and
magazine editors who may print the Press Release
-
We'll also create a Sell Sheet designed
to publicize your book. You can send it to bookstores and use it at
bookstore signings. Find out more about what you can do with a Sell
Sheet by reading our free eBook, "How to Make
Online Publishing Work for You."
-
We'll also include a 40-60 word
advertisement and link to your web page in Llumina's e-Writer
Magazine.
EXTENDED PROMOTION PACKAGE: $849*
Includes:
Ingram Advance Magazine advertisement
Twenty-four copies of your book
Initial Press Release
Revised Press Release
Sell Sheet
100 Postcards or business cards with
image
of book
cover on front and ordering info on back
Listing in Llumina's e-Writer
Magazine
Here's the process:
-
Your book is advertised in Ingram
Advance
-
(Ingram
Advance is a monthly catalog that is mailed to booksellers and
libraries around the world. Titles are eligible to be included in Ingram
Advance only once, when they are first released. Ingram will produce a
short paragraph describing the title. Retail pricing information, and a
black & white cover image will also be included. We can only request
that a title be advertised in Ingram Advance at the time it's submitted
for initial set-up.)
-
Our professional writers craft your
initial Press Release
-
You submit the initial PR to reviewers
online and off--we'll supply a list
-
You send the book and PR to the
reviewers who want to read it.
-
Once the reviews come back we excerpt
the best parts and incorporate them into your revised Press Release
-
The revised PR can now be sent to
booksellers who may be interested in ordering the book, and to newspaper and
magazine editors who may print the Press Release
-
We'll also create a Sell Sheet designed
to publicize your book. You can send it to bookstores and use it at
bookstore signings. Find out more about what you can do with a Sell
Sheet by reading our free eBook, "How to Make
Online Publishing Work for You."
-
You can use your postcards or business
cards to publicize the book.
-
We'll publish the initial Press
Release and a link to your web page in the Llumina's e-Writer
Magazine.
*If
review copies are hardcover books the price of the package will be higher.
Home
page |